Branded content is a marketing technique that involves creating content linked to a brand that allows consumers to make the connection with the brand.
Branded content is an effective response to an increasingly saturated market. Today, users are overwhelmed with ads and information at all times, to the point that many of them resort to solutions such as ad blockers.
To combat the disdain for traditional advertising, brands need to look for new ways to connect with their audience, impact them in creative ways, and convey the values they represent. Branded content is a great solution to all these needs.
In this guide you can take a look at what exactly branded content is, what advantages it has for brands, and some of the best examples of branded content.